IGA The Family Cookvault 2024

About

IGA presents The Family Cookvault, a commercial project that explores holiday culinary traditions through a blend of archival footage and contemporary cinematography. The narrative structure weaves together authentic-style Super 8 and 16mm-style home movie clips with detailed table settings of seasonal dishes, documenting the intersection of food and family memory. The production relies on a documentary approach, layering intimate glimpses of gatherings with cinematic shots of holiday spreads. Creative direction and production were handled by Sid Lee North America, who also completed the post-production and VFX work. The atmosphere is further supported by an original score from Cult Nation, emphasizing a nostalgic tone throughout the campaign.