IGA

IGA_Xmas_30

Brand

Date

Nov 2024

Description

IGA presents a festive grocery campaign focused on the holiday shopping experience. The spot captures the atmosphere of local supermarket visits, featuring imagery of fresh seafood counters and staff interactions that lean into a sense of community convenience. Directed through a commercial lens, the production employs a clean, live-action technique to highlight holiday preparation. The visual narrative channels a bright, welcoming environment throughout the grocery store setting. Special Group Sydney served as the agency, with media strategy provided by Starcom Australia.

Style

Horizontal, Commercial, Clean

Industries

Grocery

Background

Retail Store

Context

TVC / TV Commercial