IGA: IGA_Xmas_30
Brand
Date
Nov 2024
Description
IGA captures the holiday spirit in this 30-second commercial spot, highlighting the grocery shopping experience during the Christmas season. The film cuts between moments of fresh seafood preparation and staff interactions, grounding the festive narrative in the everyday operations of a local market. Produced with a clean, live-action technique, the commercial maintains a bright visual palette throughout. Special Group Sydney led the creative execution, while Starcom Australia managed the media strategy for the campaign.
Style
Horizontal, Commercial, Clean
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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