IGA: You Can't Beat Local_Brand_30

Nov 2024

The IGA commercial campaign, You Can't Beat Local, captures the everyday essence of community life through a fast-paced, live-action montage. By showcasing local characters in authentic settings like pubs and deli counters, the narrative leans into the vibrancy of the regional grocery experience. Developed by agencies Special Group Sydney and Starcom Australia, the project utilizes a saturated color palette and warm tones to emphasize community connection. The execution employs dynamic camera movements and slow motion to highlight the interaction between local shoppers and fresh produce, grounding the commercial in a familiar, accessible tone.

Horizontal, Commercial, Saturated, Warm

Slow motion

Retail Store

Advertising Campaign