IGA

Nov 2024

IGA presents 'You Can't Beat Local', a commercial campaign that highlights the connection between neighborhood grocers and the surrounding community. Produced by Special Group Sydney and Starcom Australia, the film employs a fast-paced montage to capture daily interactions across diverse local settings, from deli counters to local pubs. The project leans into a warm, saturated aesthetic to emphasize the vibrant nature of community life. Through dynamic camera movements and live-action technique, the film focuses on the individuals and local characters that define the shopping experience, grounding the brand identity in accessible, everyday moments.

Horizontal, Commercial, Saturated, Warm

Slow motion

Grocery

Retail Store

Advertising Campaign