IGA Christmas Legend 2025

About

IGA presents 'Christmas Legend', an animated holiday campaign that centres on a festive family dinner. The narrative unfolds through a series of intimate character moments and wide shots of a decorated dining space, leaning into 3D render / CGI techniques to build a nostalgic environment. Produced by Shed with creative development from Sid Lee, the work balances cinematic lighting and detailed colour grading to establish a consistent, warm atmosphere throughout the dining sequence. Post-production and VFX were also handled by Shed, with sound design and music provided by Rodéo Fx Audio and media support from Touché!.