El Corte Ingles
DESIGNERS FW24
Brand
ProjectDESIGNERS FW24
Date
Dec 2024
Description
El Corte Ingles presents DESIGNERS FW24, a seasonal fashion campaign set against a sprawling, natural landscape. The imagery captures an outdoor lifestyle aesthetic, blending the technical precision of a high-street fashion editorial with the textural depth of a rugged, rural environment. Photographer Silvia Ruiz and art director Laura Porras del Puerto utilize natural light to emphasize the seasonal apparel, moving between cinematic, wide-scale shots of the countryside and focused portraiture. Featuring model Rosa Franjic, the project leans into a nostalgic tone through the use of analogue film techniques and grainy textures, grounding the collection in a rustic, earth-toned setting.
Techniques
Natural light
Industries
High Street Fashion
Associated creatives
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