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Silver vintage car driving on a dirt road through a green landscape with a Christmas tree strapped to the roof.
Model in red patterned poncho and black hat walking through a green meadow with trees under an overcast sky.
Model leaning against a vintage silver car wearing a dark denim outfit and carrying a fringed bag outdoors with hills.
Model standing in the wooden doorway of a rustic stone house wearing a grey patterned skirt suit and dark boots.
Silver vintage car driving on a dirt road through a green landscape with a Christmas tree strapped to the roof.
Model in red patterned poncho and black hat walking through a green meadow with trees under an overcast sky.
Model leaning against a vintage silver car wearing a dark denim outfit and carrying a fringed bag outdoors with hills.

El Corte Ingles DESIGNERS FW24 2024

About

El Corte Ingles presents DESIGNERS FW24, a high street fashion campaign that frames the season’s collection against the backdrop of a sprawling rural landscape. The series moves through natural environments, incorporating a vintage silver convertible and rustic stone architecture to establish an earthy, outdoor lifestyle aesthetic. Captured by photographer Silvia Ruiz with art direction by Laura Porras del Puerto, the imagery leans into a cinematic and nostalgic tone. The campaign features model Rosa Franjic styled in structured suits, patterned ponchos, and denim sets, with the project utilising natural light and analogue film techniques to highlight the rich textures of the garments.

Brand

El Corte Ingles

Credits

Silvia Ruiz
Photographer
Laura Porras del Puerto
Art Director
Rosa Franjic
Model

Industries

High Street Fashion

Techniques

Natural light
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