El Corte Ingles: DESIGNERS FW24
Brand
Date
Dec 2024
Description
El Corte Ingles presents DESIGNERS FW24, a high street fashion campaign that frames the season’s collection against the backdrop of a sprawling rural landscape. The series moves through natural environments, incorporating a vintage silver convertible and rustic stone architecture to establish an earthy, outdoor lifestyle aesthetic. Captured by photographer Silvia Ruiz with art direction by Laura Porras del Puerto, the imagery leans into a cinematic and nostalgic tone. The campaign features model Rosa Franjic styled in structured suits, patterned ponchos, and denim sets, with the project utilising natural light and analogue film techniques to highlight the rich textures of the garments.
Techniques
Natural light
Industries
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