El Corte Ingles

Apr 2026

For the El Corte Ingles Luxe Spring Summer campaign, photographer Selim Soysal crafts an evocative visual narrative that bridges the gap between structured architectural precision and the effortless ease of seasonal living. Working alongside art director Laura Porras del Puerto and fashion editor Inés Ibán, the project successfully captures the essence of luxury fashion through a lens of quiet confidence and polished minimalism. The series relies heavily on soft, natural light to breathe life into a palette of taupes, navy blues, and cream tones, emphasizing the rich tactile quality of linen shirts, fine-knit polos, and tailored separates. By placing subjects within curated, serene garden settings and classic interior spaces, the campaign leans into an editorial aesthetic that feels both timeless and grounded in contemporary sophistication. The deliberate use of portrait-focused compositions allows the clothing to remain the hero while the high-contrast monochrome and chiaroscuro techniques add a layer of dramatic depth to the lifestyle imagery. This project stands as a testament to the power of restrained photography, where the interplay of shadow and texture elevates the standard commercial shoot into a high-end fashion statement that perfectly mirrors the aspirations of the modern, refined consumer.

Editorial, Lifestyle, Portrait

Natural light

Luxury Fashion Houses, Fashion