El Corte Ingles

Sep 2026

For the Tintoretto AW26 campaign, El Corte Ingles leans into a nostalgic aesthetic that bridges the gap between classic high street fashion and elevated editorial storytelling. Captured through the lens of photographer Joaquin Burgueño, the visuals favor a distinct analogue photography style, utilizing natural light and deliberate hard light to carve out texture and depth within the frame. The imagery features model Jade Nguyen as the central figure, whose styling—highlighted by an intricate interplay of an argyle cardigan, an ochre patterned midi skirt with asymmetrical lace, and sheer tights—anchors the collection in a retro, heritage-inspired sensibility. By placing the subject against an austere white picket fence, the composition channels a clean, lifestyle-oriented narrative that feels both accessible and curated. The inclusion of the visible film border serves as a subtle nod to the tactile nature of traditional shooting techniques, elevating the production beyond standard catalogue work into a cohesive, mood-driven project. This collection demonstrates a sophisticated approach to seasonal fashion, where the juxtaposition of sharp shadows and soft, autumnal tones creates a compelling visual rhythm. Ultimately, the project succeeds by maintaining a tight balance between contemporary style and a vintage-leaning photographic finish, proving that thoughtful lighting and intentional casting remain the most powerful tools in modern fashion branding.

Editorial, Lifestyle, Retro

Analogue / film, Natural light, Hard Light

High Street Fashion, Fashion