El Corte Ingles: Emidio Tucci x Chris Hemsworth

Jan 2024

For the Emidio Tucci autumn campaign, El Corte Ingles features actor Chris Hemsworth in a series of polished portraits that emphasize modern menswear tailoring. Photographed by Georges Antoni, the imagery channels a minimalist aesthetic, utilizing neutral grey studio backdrops and architectural concrete elements to ground the collection’s versatile pieces, ranging from formal suits and trench coats to knitwear and utility jackets. The visual narrative relies on soft, directional lighting to highlight textures and garment structure, favoring an earthy, desaturated palette that gives the work a clean and composed finish. The production features consistent grooming details, with hair styling by Luca Vanella and make-up by Matteo Silvi, ensuring a cohesive look across both formal and casual apparel ensembles.

Commercial, Warm, Vertical

Natural light

Advertising Campaign