El Corte Ingles

Feb 2026

For the Beauty Collective campaign, El Corte Inglés leans into a crisp, wintry narrative that marries high-fashion editorial sensibilities with the technical precision of cosmetics marketing. Photographed by Aitor Laspiur, the project centers on the intersection of tactile warmth and icy, ethereal beauty. Through an exacting lens, the imagery explores a monochromatic, minimalist aesthetic, where the softness of ribbed knit balaclavas and oversized ski gear finds a striking contrast against crystalline skin textures. Featuring model Astrid Baauer, the campaign highlights experimental beauty looks—from bleached brows and frost-dusted hair to iridescent, shimmering pigments—each captured with a keen eye for intimacy and detail. Stylist Martxel Montero expertly curates the interplay between the cozy, textured textiles and the stark, graphic elements of the makeup, ensuring every shot remains anchored in a clean, contemporary vision. By utilizing natural light to emphasize skin luminosity and macro techniques to amplify the intricate placement of pearls and glitter, the production achieves a serene, dreamlike atmosphere. The result is a sophisticated exploration of seasonal beauty that feels both high-concept and approachable, ultimately positioning the collection as a definitive statement on modern, cold-weather allure. Each portrait serves as an immersive study of light and surface, reinforcing the brand's commitment to polished, artistic visual storytelling.

Editorial, Vertical

Natural light

Cosmetics, Beauty