Dick's Sporting Goods presents 'Inside the Card,' a commercial campaign centered on the benefits of their loyalty program. The animation moves from a physical card to intricate 3D dioramas, depicting miniature sports environments that range from baseball diamonds to golf courses.
Produced by MAKE, the work utilizes 3D render / CGI techniques to create a futuristic aesthetic. The narrative is punctuated by action sequences and animated athletes, with bold typography providing clear information on reward structures against a recurring green background.
