Dick's Sporting Goods, TWITCH + ALLISON: EVERYBODY DANCE NOW
Date
Jan 2026
Description
Dick's Sporting Goods, in collaboration with Twitch and Allison, presents 'EVERYBODY DANCE NOW,' a high-energy commercial featuring a series of dynamic choreography sequences. Set against a backdrop of urban environments, the piece captures a variety of fast-paced dance routines performed by a central duo. The production leans into a clean, live-action aesthetic, utilizing natural outdoor lighting to highlight vibrant costume changes throughout the choreography. Creative development was managed by Where Eagles Dare, with production handled by Art Class Content and original music provided by Score A Score.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Jet Black
Crimson
Background
Street
Context
Music Video
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