Dick's Sporting Goods, TWITCH + ALLISON EVERYBODY DANCE NOW 2026

About

Dick's Sporting Goods, in collaboration with Twitch and Allison, presents 'EVERYBODY DANCE NOW,' a high-energy commercial featuring a series of dynamic choreography sequences. Set against a backdrop of urban environments, the piece captures a variety of fast-paced dance routines performed by a central duo. The production leans into a clean, live-action aesthetic, utilizing natural outdoor lighting to highlight vibrant costume changes throughout the choreography. Creative development was managed by Where Eagles Dare, with production handled by Art Class Content and original music provided by Score A Score.