Adidas, Dick's Sporting Goods Where It All Kicks Off - Client Edit 2026

About

Adidas and Dick's Sporting Goods present 'Where It All Kicks Off,' a commercial campaign centered on the connection between retail exploration and athletic performance. The production channels the energy of youth soccer culture, moving between the curated environments of a sporting goods store and the intensity of a rooftop pitch at sunset. The narrative uses fast cuts and dynamic camera perspectives to bridge the gap between product discovery and active play. With a clean, warm aesthetic, the piece highlights soccer footwear and apparel within both commercial retail spaces and outdoor environments.