Adidas, Dick's Sporting Goods
Where It All Kicks Off - Client Edit
Brands
Date
Jun 2026
Description
Adidas and DICK'S Sporting Goods collaborate on this commercial film, Where It All Kicks Off. The narrative tracks a young protagonist navigating a retail sporting environment before shifting focus to an energetic rooftop soccer match. Utilizing live-action technique and a warm color palette, the production oscillates between clean, brightly lit retail interiors and the outdoor athletic action of a city skyline at sunset. The edit prioritizes fast cuts and dynamic perspectives to emphasize the intersection of sports culture and apparel.
Style
Horizontal, Commercial, Warm, Clean
Industries
Specialty Retailers
Color
Butter
Forest Green
Background
Retail Store
Context
TVC / TV Commercial
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