Dick's Sporting Goods
Where It All Kicks Off
ProjectWhere It All Kicks Off
Date
Jun 2026
Description
Dick's Sporting Goods presents 'Where It All Kicks Off,' a commercial campaign highlighting the brand's soccer equipment and athletic apparel range. Produced by OBB Media, the film transitions from the interior of a modern retail space into a series of rooftop soccer matches set against an urban skyline. The visual approach pairs bright, clinical retail environments with the warmer hues of a sunset. The production leans into dynamic camera movements to showcase footwear and technical gear, utilizing live-action techniques to bridge the gap between in-store discovery and field performance.
Style
Horizontal, Commercial, Warm
Industries
Big Box Retail
Color
Lemon
Denim
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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