Dick's Sporting Goods
Inside the Card - BTS Shot Breakdown
Date
May 2026
Description
Dick's Sporting Goods presents a technical breakdown of its 'Inside the Card' production, offering a look into the CGI workflow behind a multi-layered sports environment. The animation illustrates the development of a 3D golfer set against surreal floating islands and baseball-themed motifs. The project transitions between wireframe previews and fully rendered environments, showcasing character isolation layers and compositing sequences. The execution leans into digital 3D rendering and motion design, providing a detailed view of the studio's technical pipeline. Production for the animation was handled by MAKE.
Style
Cinematic, Square, Graphic
Techniques
3D render / CGI
Industries
Golf
Color
Forest Green
Powder Blue
Beige
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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