Dick's Sporting Goods: Inside the Card - BTS Shot Breakdown
Date
May 2026
Description
Dick's Sporting Goods presents a technical breakdown of the 3D production process behind its latest sports-themed sequence. The video provides a transparent look at the creative workflow, transitioning through wireframe previews, character isolation layers, and the final rendered environment featuring a golfer set against a stylized course. Produced with animation by MAKE, the work highlights the intersection of CGI and motion design. By deconstructing the compositing steps, the project emphasizes the technical precision required to build these digital assets, utilizing 3D render, CGI, and graphic design techniques.
Style
Cinematic, Square, Graphic
Techniques
3D render / CGI
Industries
Golf
Color
Forest Green
Powder Blue
Beige
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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