Dick's Sporting Goods presents a technical breakdown of the 3D production process behind its latest sports-themed sequence. The video provides a transparent look at the creative workflow, transitioning through wireframe previews, character isolation layers, and the final rendered environment featuring a golfer set against a stylized course.
Produced with animation by MAKE, the work highlights the intersection of CGI and motion design. By deconstructing the compositing steps, the project emphasizes the technical precision required to build these digital assets, utilizing 3D render, CGI, and graphic design techniques.
