Dick's Sporting Goods: Father's Day, MH
Date
Dec 2025
Description
Dick’s Sporting Goods presents a commercial film for Father’s Day that navigates the intersection of athletic dedication and paternal relationships. Through a series of vignettes, the narrative follows football players across training grounds, balancing high-intensity practice scenes with quiet, intimate moments between family members. The production utilizes a cinematic live-action technique, relying on natural lighting to ground the emotional tone of the piece. Creative agency Anomaly steered the development of the project, while MAS-Music and Strategy oversaw the music and sound design to underscore the film's focus on team dynamics and family connection.
Style
Horizontal, Cinematic
Industries
Color
Crimson
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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