Dick's Sporting Goods BUST A MOVE 2026

About

Dick’s Sporting Goods brings high-energy movement to the forefront in the campaign 'Bust A Move.' The commercial spotlights a diverse cast engaged in various forms of physical activity, from rhythmic dance to urban running, set across a shifting landscape of city streets and natural park environments. Developed by agency Where Eagles Dare, the production leans into live-action techniques to emphasize athletic performance. The piece utilizes fast-paced editing and natural light to maintain a clean, active aesthetic throughout the film. Sound design, provided by Score A Score, complements the choreography to frame a kinetic visual experience.