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Chloé: Summer 2026 Campaign

Brand
Date

Feb 2026

Description

The Chloé Summer 2026 campaign captures the house's latest collection through a series of editorial coastal portraits. Shot by photographer Sam Rock, the imagery leans into a cinematic seaside aesthetic, utilising natural light and analogue film techniques to frame the layered, fluid silhouettes against rocky shorelines and expansive horizons. Creative direction is led by Chemena Kamali, with fashion editing and styling by Elodie David Touboul. The campaign features models Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan, whose looks are complemented by set design from Spencer Vrooman, hair styling by Holli Smith, and makeup by Diane Kendal.

Style

Editorial, Vertical

Techniques

Natural light

Background

Sandy Beach

Context

Advertising Campaign

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