Chloé

Feb 2026

The Chloé Summer 2026 campaign captures an editorial aesthetic through a series of coastal portraits and group shots. Photographed by Sam Rock, the collection imagery leans into a natural light environment, utilizing rocky shorelines and boardwalk settings to ground the fluid drapery and lace details of the apparel. Creative direction by Chemena Kamali informs the visual narrative, which features fashion styling by Elodie David Touboul. The production incorporates set design by Spencer Vrooman, with hair by Holli Smith and makeup by Diane Kendal, emphasizing a clean, atmospheric, and desaturated color palette. The campaign highlights the collection's texture through an analogue film technique across multiple vertical and horizontal compositions.

Editorial, Vertical

Natural light

Luxury Fashion Houses

Sandy Beach

Advertising Campaign