Chloé
Chloé à la Plage 2026
Brand
ProjectChloé à la Plage 2026
Date
May 2026
Description
Chloé presents the Chloé à la Plage 2026 campaign, featuring talent Apple Martin. Under the creative direction of Chemena Kamali, the series leans into a polished commercial aesthetic that balances coastal motifs with high-fashion sensibilities. Captured by photographer David Sims, the visuals contrast warm, soft light with stark, hard lighting setups. The imagery alternates between dreamlike beach-inspired set design and minimalist studio portraiture, emphasizing the collection's textural broderie anglaise, sculptural metal accessories, and vibrant graphic illustrations.
Style
Commercial, Warm
Industries
Luxury Fashion Houses
Context
Advertising Campaign
Associated creatives
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