Chloé: Chloé à la Plage 2026
Brand
Date
May 2026
Description
Chloé presents the 'Chloé à la Plage 2026' campaign, a seasonal luxury fashion project featuring talent Apple Martin. Creative director Chemena Kamali frames the collection with a focus on artisanal textures and summer motifs, utilizing a mix of soft light and hard light to define the imagery. Photographed by David Sims, the campaign showcases a range of silhouettes including broderie anglaise coordinates and graphic swimwear. The execution leans into nostalgic aesthetics and polished commercial styling, with integrated typography adding a structured finish to the series.
Style
Warm, Vertical, Editorial
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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