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Chloé: Chloé High Summer 2025 Campaign

Brand
Date

May 2025

Description

The Chloé High Summer 2025 campaign features model Claudia Schiffer in an editorial series lensed by photographer David Sims. Under the creative direction of Chemena Kamali, the imagery draws on a romantic, nostalgic aesthetic to highlight the season's collection. The project incorporates a blend of warm, sun-drenched color palettes and high-contrast monochrome portraits. The visual approach, which utilizes analogue film techniques and natural light, focuses on intimate interior settings and detailed textures. Fashion direction is led by Elodie David Touboul, with casting by Ashley Brokaw, hair styling by Paul Hanlon, and makeup by Lucia Pieroni.

Style

Editorial, Vertical

Techniques

Natural light

Context

Advertising Campaign

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