Chloé

May 2025

The Chloé High Summer 2025 campaign, developed under the creative direction of Chemena Kamali, centers on a series of intimate portraits featuring model Claudia Schiffer. The collection captures a nostalgic and romantic mood, utilising a mix of warm-toned editorial shots and high-contrast monochrome studio work to frame the latest seasonal designs. Throughout the series, the imagery leans into a soft, sun-drenched aesthetic characterised by natural light and textures like lace, eyelet, and woven straw. Photographed by David Sims, the campaign maintains a consistent narrative thread that highlights Chloé's identity through minimalist composition and 1970s-inspired styling. The production involved fashion direction by Elodie David Touboul, with beauty work by hair stylist Paul Hanlon and makeup artist Lucia Pieroni, and casting by Ashley Brokaw.

Editorial, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign