Chloé

Feb 2026

Chloé captures a sense of ethereal sophistication in its latest campaign for the Eau de Parfum Intense, a masterclass in beauty advertising that leans into the house's signature brand of refined femininity. Through a lens of cinematic storytelling, the imagery evokes a warm, contemplative atmosphere that feels both grounded and aspirational. Photographer Hugo Mapelli expertly harnesses natural light to deliver a radiant glow, utilizing the golden hour to wash the subjects in a hazy, dreamlike palette that emphasizes luminous skin and serene expressions. This beauty campaign finds its strength in a minimalist aesthetic, where the product—the iconic glass perfume bottle adorned with a dark purple ribbon—becomes an extension of the models' grace. The creative vision is bolstered by the precise editorial sensibilities of stylist Camilla Nickerson, while the polished yet effortless hair by Tamara McNaughton and skin-focused makeup artistry by Christine Corbel maintain a cohesive look across the varied portraits of models including Amrit, Arizona Muse, He Cong, and Malika Louback. Each frame feels intentional, moving away from high-gloss artifice to embrace a natural, commercial aesthetic that prioritizes tactile warmth and human connection. By blending high-end editorial elegance with the inviting textures of golden-hour photography, this project successfully translates the essence of the new parfum into a compelling, visually arresting narrative that feels distinctly Chloé.

Commercial

Natural light

Fragrance, Beauty