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Chipotle Unfolded 2025

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Chipotle explores the origins of its ingredients in the animated campaign, Unfolded. The project leans into 3D render / CGI to illustrate the journey from agricultural production to the final meal, highlighting both the farming process and delivery logistics. Developed in collaboration with agency Venables Bell + Partners, the film employs a minimalist aesthetic and a vibrant, retro-inspired color palette. The spot was produced by Hornet, which also handled the post-production and VFX, with production services provided by Tool. Sound design and composition for the film were managed by Sunset BLVD and Wave Studios.

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