Chipotle: Unfolded
Brand
Date
Feb 2025
Description
Chipotle explores the origins of its ingredients in the animated campaign, Unfolded. The project leans into 3D render / CGI to illustrate the journey from agricultural production to the final meal, highlighting both the farming process and delivery logistics. Developed in collaboration with agency Venables Bell + Partners, the film employs a minimalist aesthetic and a vibrant, retro-inspired color palette. The spot was produced by Hornet, which also handled the post-production and VFX, with production services provided by Tool. Sound design and composition for the film were managed by Sunset BLVD and Wave Studios.
Style
Horizontal, Commercial, Minimalist, Retro
Techniques
Animation, 3D render / CGI
Industries
Color
Burnt Orange
Forest Green
Beige
Background
Agricultural Land
Context
TVC / TV Commercial
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