Chipotle’s 'Water Break' project positions the brand within the context of the World Cup through a series of animated digital assets. The commercial centers on stylized product staging, featuring branded beverage cups and sports-themed elements set against a reflective studio environment.
Produced by Day One Agency with animation by Henry McVay, the work leans into a high-production 3D render/CGI aesthetic. These vertical spots utilize clean, futuristic lighting to integrate promotional text overlays for digital advertising across mobile channels.
