Chipotle: World Cup "Water Break"
Brand
Date
Jul 2026
Description
Chipotle’s 'Water Break' project positions the brand within the context of the World Cup through a series of animated digital assets. The commercial centers on stylized product staging, featuring branded beverage cups and sports-themed elements set against a reflective studio environment. Produced by Day One Agency with animation by Henry McVay, the work leans into a high-production 3D render/CGI aesthetic. These vertical spots utilize clean, futuristic lighting to integrate promotional text overlays for digital advertising across mobile channels.
Style
Vertical, Commercial, Clean, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Event
FIFA World Cup
Color
Pure White
Jet Black
Background
Gradient
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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