Chipotle World Cup "Water Break" - BTS - Project Breakdown 2026

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This behind-the-scenes breakdown for Chipotle’s World Cup 'Water Break' project provides a look at the CGI and 3D modeling processes used to bring the campaign to life. The piece focuses on the technical execution of assets, featuring detailed fluid simulations of lemonade, branded beverage cups, and a soccer ball integrated into a studio environment. Produced by Day One Agency, the digital content uses wireframe overlays to illustrate the development of particle effects and shading. Through a clean and minimalist aesthetic, the animation by Henry McVay highlights the technical rigour behind the commercial 3D render and CGI workflow.