Chipotle
World Cup "Water Break" - BTS - Project Breakdown
Brand
Date
Jul 2026
Description
This behind-the-scenes digital breakdown offers a technical look at the CGI and 3D modeling processes used for Chipotle’s World Cup project. The video highlights the creation of realistic fluid simulations and branded assets within a controlled studio environment. The project features intricate particle effects and shading techniques, with wireframe overlays demonstrating the execution of 3D render / CGI elements. Produced by Day One Agency, the work showcases the technical construction of the campaign, featuring animation by Henry McVay.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Fast Food
Color
Pure White
Lemon
Background
White Seamless
Context
Social Media / Short Form Video
Associated creatives
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