Chipotle: Cultivating brand. Connecting with culture.
Brand
Date
Jan 2026
Description
Chipotle presents a promotional campaign focused on its menu variety, featuring a series of dynamic culinary cards. The work highlights key offerings including Garlic Guajillo Steak, Queso Blanco, and Pollo Asado through a sequence of live-action shots paired with motion graphics. Developed by Zeus Jones, the project utilizes clean typography to spotlight fresh ingredients like seasoned meats and fresh herbs. The execution leans into a commercial aesthetic, emphasizing the brand's culinary culture through a fast-paced, bright visual style.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Context
TVC / TV Commercial, Brand Film / Corporate Video
Associated creatives
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