Chipotle: Cultivating brand. Connecting with culture.
Brand
Date
Dec 2025
Description
Chipotle explores its connection to contemporary culture in this promotional video, spanning from retail storefronts to the digital interface of its mobile rewards platform. The visual narrative highlights the brand's presence beyond the kitchen, showcasing branded apparel, digital menu boards, and specific menu offerings like smoked brisket. Produced with a clean commercial aesthetic, the video captures the process behind ingredients like garlic guajillo steak alongside elements of the brand's loyalty program. The project, created by agency Zeus Jones, leans into a horizontal, live-action technique to present a holistic view of the fast food chain's identity.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Crimson
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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