Chipotle: Cultivating brand. Connecting with culture.
Brand
Date
Jan 2026
Description
This brand cultivation video for Chipotle explores the various facets of the restaurant's identity and culture, highlighting the intersection between their food preparation and lifestyle offerings. Produced by agency Zeus Jones, the commercial features a range of brand touchpoints, from the fresh ingredient preparation of avocados and garlic guajillo steak to a showcase of branded apparel including hoodies, slides, and printed accessories. The film also documents digital integrations, specifically focusing on the Chipotle rewards mobile app and modern in-store menu interfaces.
Style
Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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