Chipotle: What It Takes
Brand
Date
Feb 2025
Description
Chipotle’s 'What It Takes' is a commercial project that centers on the labor-intensive food preparation routines within a busy kitchen. The film documents the assembly of menu ingredients, focusing on manual processes like grating blocks of cheese, grilling seasoned chicken, and chopping fresh produce. The piece utilizes live-action technique and macro cinematography to capture the movement of raw ingredients. With clean, directional lighting, the production emphasizes the textures and preparation steps inherent to the fast food workflow.
Style
Horizontal, Commercial, Action, Clean
Techniques
Macro
Industries
Color
Beige
Chocolate
Forest Green
Background
Commercial Kitchen
Context
TVC / TV Commercial
Associated creatives
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