Chipotle’s 'What It Takes' is a commercial project that centers on the labor-intensive food preparation routines within a busy kitchen. The film documents the assembly of menu ingredients, focusing on manual processes like grating blocks of cheese, grilling seasoned chicken, and chopping fresh produce.
The piece utilizes live-action technique and macro cinematography to capture the movement of raw ingredients. With clean, directional lighting, the production emphasizes the textures and preparation steps inherent to the fast food workflow.
