Chipotle: Yourpotle

Apr 2025

Chipotle’s 'Yourpotle' advertising campaign presents a series of vignettes centered on the personalized nature of the brand’s menu offerings. The film focuses on the variety of individual bowl and burrito combinations enjoyed by customers across different environments, from restaurant interiors to casual domestic settings. Developed in collaboration with agency Venables Bell + Partners, the production employs a fast-paced live-action technique to document customer interactions. The visual aesthetic is defined by a clean, horizontal frame, punctuated by custom overlay titles that highlight specific meal customizations. Post-production work was handled by Mom & Pop, with sound design and music production contributed by OneUnion and Sunset BLVD.

Horizontal, Commercial, Clean

Advertising Campaign