Chipotle: Unfolded
Brand
Date
Aug 2025
Description
Chipotle’s 'Unfolded' campaign is an animated commercial that bridges the gap between kitchen-side convenience and the source of its ingredients. The narrative centers on a paper bag that unfolds to reveal an intricate, miniature farm world, utilizing stop-motion aesthetics to showcase the journey from harvest to delivery. Produced by Hornet and Tool, the film leans into a cinematic diorama style, blending physical craft with CGI. The project was developed with creative agency Venables Bell + Partners, emphasizing a tactile, retro-inspired visual language to communicate sustainable farming practices.
Style
Horizontal, Action, Cinematic, Retro
Techniques
Animation, 3D render / CGI
Industries
Context
TVC / TV Commercial
Associated creatives
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