BYD: Shark 6
Brand
Date
Jan 2024
Description
BYD presents the Shark 6 in a series of lifestyle automotive images that highlight the electric pickup truck's integration into outdoor, rugged environments. Captured by photographer Michael Oulton, the campaign leans into a natural aesthetic, showcasing the vehicle across varied coastal and rocky terrains. The imagery employs natural light and warm tones to frame the truck as a capable companion for leisure and activity. By situating the Shark 6 against expansive shorelines and dusty, elevated landscapes, the project emphasizes its utility through a clean, commercial perspective.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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