BYD
Shark 6
Brand
ProjectShark 6
Date
Jan 2024
Description
BYD introduces the Shark 6, a commercial automotive project highlighting the electric pickup's performance across varied outdoor environments. The campaign, captured by photographer Michael Oulton, leans into a rugged lifestyle aesthetic, placing the vehicle in coastal and rocky terrains to showcase its utility and design. The imagery employs natural light and golden hour settings to emphasize the metallic finishes and utilitarian features of the truck. By integrating surfing and outdoor activities into the narrative, the project emphasizes the vehicle's versatility for off-road and adventure-focused consumers.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Jet Black
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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