BYD: Neymar
Brand
Date
Jun 2025
Description
BYD profiles the return of Neymar to Santos FC in a fast-paced campaign within the electric vehicle and automotive sector. The project blends sports broadcasting clips with stadium atmosphere and product shots to document the athlete's high-profile comeback. Produced by We, the film utilizes dynamic on-screen text to frame global media coverage alongside the vehicle's integration. The visual language relies on a cinematic, live-action technique, formatted for vertical mobile consumption.
Style
Vertical, Action, Cinematic
Industries
Context
Advertising Campaign
Associated creatives
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