BYD profiles the return of Neymar to Santos FC in a fast-paced campaign within the electric vehicle and automotive sector. The project blends sports broadcasting clips with stadium atmosphere and product shots to document the athlete's high-profile comeback.
Produced by We, the film utilizes dynamic on-screen text to frame global media coverage alongside the vehicle's integration. The visual language relies on a cinematic, live-action technique, formatted for vertical mobile consumption.
