BYD
Agile Flow Life Aglow
Brand
ProjectAgile Flow Life Aglow
Date
Apr 2026
Description
BYD presents Agile Flow Life Aglow, a commercial campaign for their latest electric SUV. The project centers on the vehicle's movement through varied environments, transitioning from coastal cliff roads during golden hour to busy urban centers. Produced by GREATERGOOD, the spot focuses on the SUV’s exterior design and interior experience. Using a live-action technique, the film highlights the illuminated LED headlights and the cabin's functionality, capturing the driver's experience across diverse landscapes through a mix of drone footage and wide-angle cinematography.
Style
Horizontal, Commercial, Golden Hour
Techniques
Drone footage
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Sunset Sky
Context
TVC / TV Commercial
Associated creatives
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