BYD presents The Overtaking Ad 3, a commercial film that employs a split-screen format to bridge domestic interiors and automotive performance. The production navigates between a sunlit suburban living room and city transit, contrasting domestic comfort with the sleek movement of an electric sedan through urban architecture.
The project incorporates graphic overlays and subtitles that integrate automotive messaging with product-focused shots. Produced by Cine Cinematográfica and Gataria Filmes, with creative direction by We, the work utilizes clean live-action technique to maintain its pacing, supported by audio composition from Bumblebeat and CANJA Audio Culture.
