BYD presents The Overtaking Ad 2, a commercial campaign that contrasts domestic life with high-performance automotive sequences. The spot utilizes a split-screen narrative structure to parallel intimate family moments with the exterior movement of the electric vehicle.
Produced by Cine Cinematográfica and Gataria Filmes, the commercial employs natural light and live-action technique to maintain a clean aesthetic. The project features sound design and music curation from CANJA Audio Culture and Bumblebeat, with post-production and VFX handled by We.
