BYD: The Overtaking Ad 2 (subtitled)
Brand
Date
Apr 2025
Description
BYD presents The Overtaking Ad 2, a commercial campaign that contrasts domestic life with high-performance automotive sequences. The spot utilizes a split-screen narrative structure to parallel intimate family moments with the exterior movement of the electric vehicle. Produced by Cine Cinematográfica and Gataria Filmes, the commercial employs natural light and live-action technique to maintain a clean aesthetic. The project features sound design and music curation from CANJA Audio Culture and Bumblebeat, with post-production and VFX handled by We.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Beige
Off-Black
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.