BYD: SEAL UDM
Brand
Date
Jan 2025
Description
BYD presents the SEAL U DM-i in this automotive commercial, showcasing the plug-in hybrid SUV through a series of road trips and outdoor family excursions. The production traverses diverse landscapes, moving from coastal routes to residential settings to emphasize the vehicle's versatility and dual-mode technology. Executed with a live-action technique, the film utilizes slow motion and a warm color palette to highlight both the interior comfort and exterior design of the SUV. The project was developed in collaboration with agency partners AdSmart from Sky.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Silver
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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