BYD presents the SEAL U DM-i in this automotive commercial, showcasing the plug-in hybrid SUV through a series of road trips and outdoor family excursions. The production traverses diverse landscapes, moving from coastal routes to residential settings to emphasize the vehicle's versatility and dual-mode technology.
Executed with a live-action technique, the film utilizes slow motion and a warm color palette to highlight both the interior comfort and exterior design of the SUV. The project was developed in collaboration with agency partners AdSmart from Sky.
