BYD introduces the SEALION 6 mid-size SUV through a commercial campaign that juxtaposes modern automotive technology with historical modes of transit. The narrative features the white SUV navigating suburban streets, passing horse-drawn carts and cyclists to emphasize the vehicle's position within a contemporary landscape.
Executed as a live-action piece under the creative direction of TABOO, the project utilizes natural light to highlight the clean lines and design features of the model. Production was managed by Revolver, with post-production and visual effects provided by Heckler Sydney and a soundscape developed by Bang Bang.
