BYD: The Soap Operaverse
Brand
Date
Feb 2025
Description
BYD explores narrative-led automotive marketing with The Soap Operaverse, a campaign developed in collaboration with Rede Globo. The production integrates the brand’s electric vehicle range into an episodic storyline, featuring sequences set across corporate and social environments. Executed with a polished commercial aesthetic, the campaign utilizes clean, warm lighting and precise live-action techniques. The narrative follows a corporate board meeting setting before transitioning to lifestyle-focused interactions with digital product interfaces.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
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