Bloomingdale's: Bloomingdale's x Theory Fall 2024 Campaign

Oct 2024

The Bloomingdale's x Theory Fall 2024 campaign presents a sophisticated editorial look at the seasonal collection, leaning into an earthy, polished aesthetic. Photographed by Matthew Sprout, the imagery features models Marsella Rea and Salomon Diaz set against a backdrop of neoclassical stone architecture and rugged natural rock formations. Fashion editor Elise Sandvik utilizes a clean, textural approach to styling, pairing sharp tailoring with layered knitwear to complement the urban environment. The campaign relies on warm, natural light to emphasize the seasonal fabrics, utilizing both editorial and lifestyle photography techniques to ground the collection in a grounded, outdoor setting.

Clean, Editorial, Vertical

Natural light

Advertising Campaign