Bloomingdale's

Oct 2024

The Bloomingdale's x Theory Fall 2024 campaign presents a focused editorial look at the seasonal collection, blending sharp tailoring with organic outdoor environments. Photographed by Matthew Sprout, the series captures models Marsella Rea and Salomon Diaz across a range of urban and park-based settings, emphasizing the tactile qualities of the apparel through consistent natural light. Fashion editor Elise Sandvik drives the styling, coordinating structured layers, pinstripe suiting, and tonal separates that lean into a clean, refined aesthetic. The production benefits from hair styling by Edward Lampley and makeup by Georgi Sandev, maintaining a polished finish throughout the outdoor shoots. The campaign utilizes a mix of vertical and horizontal framing, often grounding the subjects against architectural stone or natural rock formations to create an earthy, cohesive visual narrative.

Clean, Editorial, Vertical

Natural light

Designer Fashion

Advertising Campaign