Bloomingdale's
Mother's Day 2025
May 2025
Bloomingdale's Mother's Day 2025 campaign leans into a soft, editorial aesthetic to showcase a curated selection of apparel and accessories. Photographed by Stephen McGinn and Rebecca Siegel, the project features a series of commercial still-life compositions and portraits that emphasize clean, organic styling. The imagery utilizes soft natural light and warm tones to highlight the tactile details of the collection, from embroidered textiles and leather handbags to gold jewelry accented with gemstones. The visual narrative creates a balanced atmosphere through the use of floral arrangements and neutral interior settings, employing techniques such as macro photography and golden hour lighting to capture fine surface textures.
Vertical, Clean, Editorial, Warm
Natural light
Mother's Day
Advertising Campaign
