Bloomingdale's
Fine Jewelry
Brand
ProjectFine Jewelry
Date
Oct 2024
Description
Bloomingdale's showcases its latest fine jewelry collection through a series of intimate, editorial-led portraits. Featuring model Lameka Fox, the campaign highlights the intricate textures of sculptural gold pieces and diamond drop earrings against a minimal, neutral backdrop. Photographer Paul Maffi employs soft beauty light to emphasize natural skin tones and reflective metallic surfaces. The aesthetic remains clean and polished throughout the series, supported by precise hair styling from Braydon Nelson and understated makeup artistry by Maud Laceppe.
Style
Editorial, Vertical, Clean
Industries
Jewellery
Color
Gold
Background
White Seamless
Context
Advertising Campaign
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