Bloomingdale's: Fine Jewelry

Oct 2024

Bloomingdale's presents a series of fine jewelry portraits featuring model Lameka Fox. The campaign focuses on the intricate metallic textures of sculptural gold pieces and gemstone accents, utilizing a clean and minimal aesthetic to anchor the editorial style. Photographer Paul Maffi captures these close-up compositions using soft, even lighting to emphasize natural skin textures and the reflective surfaces of the collection. The imagery, which highlights a mix of drop earrings and layered chains, is defined by a polished approach to accessories. Creative production for this project was completed with hair styling by Braydon Nelson and makeup artistry by Maud Laceppe, leaning into macro detail and clean studio aesthetics.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign