Bloomingdale's

Aug 2025

Bloomingdale's Middle East presents its F/W 25 campaign, a series of editorial images that explore the intersection of high fashion and athletic environments. Directed by creative director Marilla Rizzi and featuring model Ivanna Beirut, the campaign leverages hard light and sharp contrast to highlight texture and metallic detailing across a variety of eveningwear and tailored ensembles. The project utilizes a mix of natural light and direct flash photography to navigate diverse settings, ranging from indoor gymnasiums to outdoor sports tracks. By juxtaposing opulent garments, such as sequined gowns and intricate crystal-embellished footwear, against industrial surfaces and utilitarian architecture, the work maintains a clean, editorial focus throughout.