Bloomingdale's: Bloomingdale's Middle East F/W 25

Aug 2025

Bloomingdale's Middle East F/W 25 campaign captures a series of editorial portraits that contrast high-fashion silhouettes with industrial and athletic settings. Under the creative direction of Marilla Rizzi, the series moves between nocturnal outdoor environments and bright, daylight-filled interiors, leaning into clean, hard-light aesthetics and deliberate texture juxtapositions. Throughout the collection, the imagery balances eveningwear with structured menswear, utilizing elements like chain-link fences, running tracks, and gym equipment to ground the styling. Model Ivanna Beirut features prominently, anchoring a visual narrative that emphasizes materiality and sharp, selective lighting techniques.