Bloomingdale's
Clubhouse Chic
Mar 2026
The Clubhouse Chic campaign for Bloomingdale's is a masterclass in modern preppy aesthetics, effortlessly merging heritage athletic influences with contemporary luxury fashion. Under the vision of creative director Ludovica Martinelli and captured by photographer Nagi Sakai, the project serves as a sophisticated ode to country-club leisure, balancing nostalgic tennis-inspired motifs with high-end editorial polish. The imagery channels a crisp, collegiate energy, featuring models like Cara Taylor and Clara Marques, whose versatile portraits oscillate between controlled studio environments and lush, manicured garden settings. The visual narrative leans into editorial minimalism, utilizing soft natural light and consistent studio strobe setups to highlight the tactile complexity of the collection, from chunky cable knits and suede textures to the rhythmic geometry of gingham and vibrant rugby stripes. The execution relies on a clean, chromatic palette that feels both classic and forward-looking, with styling—expertly finished with hair by Panos Papandrianos—that emphasizes clean lines and intentional layering. By juxtaposing heritage-style wooden racquets and neatly trimmed hedges against modern, color-blocked ensembles, the campaign elevates casual sportswear into the realm of timeless fashion. It is a refined, highly stylized editorial exploration that proves how deeply embedded the spirit of athletic play remains within the DNA of luxury fashion houses.
Lifestyle, Editorial
Natural light, Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
