Bally
Bally's luxury fashion campaigns, editorial lookbooks and leather goods across Europe
Featured Bally projects
This week's top Bally projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bally · Bally F/W 2025 Campaign
Bally presents its Fall/Winter 2025 campaign, a series of studio portraits showcasing the brand's latest menswear collection. Photographed by Alessio Boni with fashion editing and styling by Mario Grauso, the campaign centers on a collection of structured coats, knitwear, and tailored trousers paired with leather accessories. The imagery utilizes a minimalist, monolithic backdrop in warm, metallic tones to frame the subjects, incorporating soft directional lighting to highlight garment textures. Models Gabriel Aubry and Garrett Neff anchor the campaign, presenting a polished aesthetic that emphasizes clean contours and material details within a commercial studio setting.
Project Bally · Bally YK Jeong Capsule Collection Campaign
The Bally YK Jeong Capsule Collection campaign showcases the brand's latest accessories and apparel through a series of editorial and commercial portraits. Set against the serene backdrop of a lakeside dock, the visuals emphasize refined tailoring and structured leather goods in a palette of earthy tones. Photographer Antonino Cafiero utilizes soft natural light to highlight the textures of canvas and leather accessories, supported by art direction from Matthieu Da Rocha and fashion styling by Greta Fumagalli. The campaign adopts an editorial, clean aesthetic, capturing a calm, atmospheric quality through its focus on detail and environmental portraiture.
Project Bally · Bally Winter Capsule 2024 Collection
Bally presents the Winter Capsule 2024 collection through a series of editorial images captured by photographer Luna Conte. Set within gallery and museum interiors, the campaign frames the garments against a backdrop of classical art and sculptural elements to highlight the seasonal apparel. The collection features intricate knitwear, including patterned zip-neck sweaters and yoke-detailed pullovers, styled by Greta Fumagalli with art direction by Matthieu Da Rocha. The series utilizes natural light to emphasize texture and color, set against structured architectural details like parquet flooring and wood-trimmed hallways. Models Gideon Adeniyi and Nuage Lepage front the campaign, with styling and production supported by hair and makeup artist Daniela Koller and casting directors Ben Grimes and Tiago Martins.
Project Bally · Bally S/S 2025 Campaign
The Bally Spring/Summer 2025 campaign explores the intersection of contemporary luxury fashion and natural environments. Photographed by Jack Pierson, the editorial imagery leans into a cinematic narrative, alternating between sun-drenched arid landscapes and clean, modern architectural interiors. The campaign balances structural precision with a relaxed, lifestyle-driven aesthetic, utilizing natural light and warm tones to highlight the seasonal collection. The project features art direction by Matthieu Da Rocha and styling by Charlotte Collet, with design by Simone Bellotti. Editorial portraits capture a range of environments—from expansive desert terrain and open-air swimming pools to intimate domestic settings—emphasizing a cohesive visual identity through the use of analogue film techniques and clean, vertical compositions. Hair styling by Ramsell Martinez and makeup by John McKay provide a polished, textural finish to the editorial work, with casting led by Ben Grimes.
Project Bally · SS25
Bally's SS25 campaign captures a deliberate tension between rugged desert landscapes and contemporary residential architecture. Photographer Jack Pierson leans into an editorial aesthetic, utilising natural light to define the textures of leather, knitwear, and intricate floral patterns. Working with fashion stylist Charlotte Collet, the imagery features a minimalist approach that grounds the collection in both interior and expansive outdoor environments. Casting by Ben Grimes supports this visual dialogue, with hair styling by Ramsell and make-up by John Mckay rounding out the production. The campaign maintains a clean, consistent visual language across all settings.
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