Bally
Bally YK Jeong Capsule Collection Campaign
Jul 2024
The Bally YK Jeong Capsule Collection campaign highlights the label's latest accessories and apparel through a series of outdoor portraits. Featuring a tranquil lakeside setting, the imagery emphasizes clean lines and refined tailoring, captured through an editorial lens that leans into a muted, earthy color palette. The campaign utilizes natural light to accentuate the textures of leather, canvas, and metallic hardware found across the collection’s structured bags and branded garments. The project was shot by photographer Antonino Cafiero, with art direction by Matthieu Da Rocha. Fashion editing and styling were provided by Greta Fumagalli, grounding the collection's pieces within an atmospheric, composed environment.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
Lake
Advertising Campaign
