Bally: Bally YK Jeong Capsule Collection Campaign
Brand
Date
Jul 2024
Description
The Bally YK Jeong Capsule Collection campaign showcases the brand's latest accessories and apparel through a series of editorial and commercial portraits. Set against the serene backdrop of a lakeside dock, the visuals emphasize refined tailoring and structured leather goods in a palette of earthy tones. Photographer Antonino Cafiero utilizes soft natural light to highlight the textures of canvas and leather accessories, supported by art direction from Matthieu Da Rocha and fashion styling by Greta Fumagalli. The campaign adopts an editorial, clean aesthetic, capturing a calm, atmospheric quality through its focus on detail and environmental portraiture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Lake
Context
Advertising Campaign
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