Bally

Feb 2025

The Bally Spring/Summer 2025 campaign explores a narrative of modern ease, set against a backdrop of arid landscapes and architectural environments. Captured by photographer Jack Pierson, the series leans into an editorial aesthetic characterized by clean lines and warm, natural light. The visuals move between desert terrain and domestic interiors, highlighting the collection’s vibrant palette and structured tailoring. Art directed by Matthieu Da Rocha with fashion styling by Charlotte Collet, the project pairs bold floral prints and mesh textures with classic leather goods. Utilizing a clean, analogue film technique, the campaign balances a refined luxury sensibility with candid, lifestyle-driven portraiture.

Editorial, Vertical, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign