The Bally Spring/Summer 2025 campaign explores the intersection of contemporary luxury fashion and natural environments. Photographed by Jack Pierson, the editorial imagery leans into a cinematic narrative, alternating between sun-drenched arid landscapes and clean, modern architectural interiors. The campaign balances structural precision with a relaxed, lifestyle-driven aesthetic, utilizing natural light and warm tones to highlight the seasonal collection.
The project features art direction by Matthieu Da Rocha and styling by Charlotte Collet, with design by Simone Bellotti. Editorial portraits capture a range of environments—from expansive desert terrain and open-air swimming pools to intimate domestic settings—emphasizing a cohesive visual identity through the use of analogue film techniques and clean, vertical compositions. Hair styling by Ramsell Martinez and makeup by John McKay provide a polished, textural finish to the editorial work, with casting led by Ben Grimes.
