Bally

Sep 2025

Bally introduces its S/S 26 LA PLAGE collection through a new fashion campaign that highlights the season's focus on resort wear and accessories. The imagery showcases a curated selection of canvas tote bags, patterned button-downs, and tailored swimwear, leaning into a refined, minimalist aesthetic. Photographed by Alessio Boni, the campaign utilizes a consistent studio backdrop of deep blue and grey to ground the vibrant graphic prints. The project employs clean studio lighting to emphasize the textures of leather-trimmed bags and layered textile styling. Featured talent includes Mats Van Snippenberg, among other models, who present the collection across a series of editorial and commercial vertical and horizontal compositions.

Vertical, Clean, Commercial

Luxury Fashion Houses

Advertising Campaign