Bally: Bally S/S 26 LA PLAGE

Sep 2025

Bally presents the S/S 26 LA PLAGE collection, a series of imagery capturing the brand's latest resort wear. Shot against a minimalist deep blue and grey studio backdrop, the campaign emphasizes clean lines and vibrant graphic prints across a range of coordinated separates. The series features editorial photography by Alessio Boni, who utilizes clean, soft lighting to highlight the textures of canvas tote bags, leather accessories, and seasonal apparel. The project leans into a polished, commercial aesthetic, showcasing relaxed silhouettes including printed button-downs, tailored shorts, and beach-ready footwear.

Vertical, Clean, Commercial

Advertising Campaign