Bally

May 2025

The Bally Pre-Fall 2025 lookbook presents a collection defined by structured tailoring and a focus on premium leather goods. Captured against a minimalist, seamless white studio backdrop, the imagery leans into clean, high-contrast compositions that emphasize the material qualities of shearling, suede, and polished calfskin. Creative director Simone Bellotti leads the visual direction alongside art director Matthieu Da Rocha, with photography by Tatiana and Karol. The project features styling by Greta Fumagalli, who layers classic silhouettes—such as double-breasted jackets and collared shirts—with utilitarian accessories. The editorial execution relies on soft, even studio lighting to highlight architectural details, including metallic hardware and signature emblem accents, across both womenswear and menswear looks.

Editorial, Lifestyle