Bally

Feb 2025

For its Spring 2025 ad campaign, Bally masters the art of high-contrast juxtaposition, seamlessly weaving luxury fashion with the raw, cinematic textures of the desert and the reflective serenity of poolside living. Under the creative direction of Simone Bellotti and with the visionary lens of photographer Jack Pierson, the campaign leans into a sophisticated aesthetic where heritage craftsmanship meets modernist architecture. The imagery, enriched by Matthieu da Rocha as image director, utilizes natural light to highlight the intricate grain of leather handbags and the polished gleam of metallic-studded footwear, grounding the collection in a tactile, earthy palette. Stylist Charlotte Collet breathes life into the narrative, pairing structured leather jackets and tailored wool trousers with playful elements like floral prints and sheer mesh, creating a dynamic interplay between rugged terrain and refined domesticity. Whether capturing the saturated vibrancy of a red tote against an arid landscape or the delicate caustic patterns of water dancing across a shoulder bag, the campaign feels both intimate and expansive. Through a careful balance of portraiture and commercial product shots, the project channels a timeless yet contemporary energy, bolstered by the precise casting of Patrick Lewis, Nuage Lepage, and Gracen Wilkins. This is an evocative study in texture and light, capturing the spirit of a brand that remains deeply anchored in its legacy while looking toward the horizon.

Commercial, Commercial, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion