Bally: SS25

Jan 2025

Bally's SS25 campaign captures a deliberate tension between rugged desert landscapes and contemporary residential architecture. Photographer Jack Pierson leans into an editorial aesthetic, utilising natural light to define the textures of leather, knitwear, and intricate floral patterns. Working with fashion stylist Charlotte Collet, the imagery features a minimalist approach that grounds the collection in both interior and expansive outdoor environments. Casting by Ben Grimes supports this visual dialogue, with hair styling by Ramsell and make-up by John Mckay rounding out the production. The campaign maintains a clean, consistent visual language across all settings.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign