Bally

Jan 2025

Bally’s SS25 campaign is an editorial exploration of contrast, captured by photographer Jack Pierson. The imagery shifts between the stark, arid terrain of desert landscapes and the refined, minimalist interiors of modernist architecture. These environments serve as a backdrop for a collection defined by structured leather, intricate knitwear, and polished tailoring. Charlotte Collet’s fashion styling emphasizes texture and form, while hair by Ramsell and make-up by John Mckay maintain a clean, grounded aesthetic that complements the natural light. With casting directed by Ben Grimes, the campaign utilizes a vertical, editorial composition to showcase both the seasonal silhouettes and the interplay of sunlight and shadow, leaning into a warm, analogue-inflected visual tone.

Editorial, Vertical, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign