Model wearing a sleeveless floral print dress outdoors against a natural landscape and blue sky for Bally SS25.

Model standing on a desert highway wearing an oversized brown suit jacket, matching trousers, sunglasses, and a blue top.

Model wearing a red cardigan and denim jeans seated indoors holding a black handbag for Bally SS25 campaign.

Young man with medium-length brown hair wearing a floral print knit top outdoors near a rocky cactus landscape for Bally SS25

Model wearing black sunglasses and a black leather jacket against a rocky desert landscape for Bally SS25.

Young man sitting on a rock wearing a dark jacket and trousers with shiny black shoes against a rocky desert hillside.

Model wearing a black leather jacket and brown draped skirt standing inside a modern home with a pool view for Bally SS25.

Wet man in a red mesh t-shirt standing waist-deep in an outdoor swimming pool by a modern house

Bally SS25 2025

About

Bally's SS25 campaign captures a deliberate tension between rugged desert landscapes and contemporary residential architecture. Photographer Jack Pierson leans into an editorial aesthetic, utilising natural light to define the textures of leather, knitwear, and intricate floral patterns. Working with fashion stylist Charlotte Collet, the imagery features a minimalist approach that grounds the collection in both interior and expansive outdoor environments. Casting by Ben Grimes supports this visual dialogue, with hair styling by Ramsell and make-up by John Mckay rounding out the production. The campaign maintains a clean, consistent visual language across all settings.