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Two models standing in a gallery in front of a large framed landscape painting for the Bally Winter Capsule 2024 campaign
Black man wearing a black jacket and patterned scarf standing in a museum gallery with a sculpture and another person.
Model wearing a patterned knit sweater standing in a hallway with wooden wainscoting
Two models standing in a gallery in front of a large framed landscape painting for the Bally Winter Capsule 2024 campaign
Black man wearing a black jacket and patterned scarf standing in a museum gallery with a sculpture and another person.
Model wearing a patterned knit sweater standing in a hallway with wooden wainscoting

Bally Bally Winter Capsule 2024 Collection 2024

About

Bally presents the Winter Capsule 2024 collection through a series of editorial images captured by photographer Luna Conte. Set within gallery and museum interiors, the campaign frames the garments against a backdrop of classical art and sculptural elements to highlight the seasonal apparel. The collection features intricate knitwear, including patterned zip-neck sweaters and yoke-detailed pullovers, styled by Greta Fumagalli with art direction by Matthieu Da Rocha. The series utilizes natural light to emphasize texture and color, set against structured architectural details like parquet flooring and wood-trimmed hallways. Models Gideon Adeniyi and Nuage Lepage front the campaign, with styling and production supported by hair and makeup artist Daniela Koller and casting directors Ben Grimes and Tiago Martins.

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